Alitalia presented the new uniforms for its land staff which have been designed by the Italian fashion stylist EttoreBilotta who from 2003 to 2014 was in charge of designing theuniforms for Ethiad Airways, the flight company of the United Arab Emirates that since 2014 owns 49 percent of Alitalia’s shares. In the Middle East Bilotta is a very well-known haute couture designer and in 2008 he has renovated the uniforms of the Italian Finance Police. The uniformshe designed for Alitalia all have very dark colors: the flight assistants’ are red with green accessories (bags, shoes, gloves and tights); the land staff’s are green. Alitalia gave an explanation for this: they are all inspired by the Fifties and Sixties clothing style.
Bilotta chose dark colors for Ethiad as well, but in that case the dominant nuances were purple and a darker shade of red, the so-called purple-red. Pants are also available for the female employees while for Ethiad this was not provided. In June 2015 Alitalia had already presented its new company image, together with some new services.
The previous Alitalia uniforms,blue and green, were designed in 1998; they were designed by Mondrian, a brand owned by the Nadini group, clothing company in the province of Modena, which successively went bankrupt. In years stylists have created many outfits for Alitalia, alsosuggesting different colors than red, white and green which, together with purple and yellow in the Seventies, are all colors is the company’s logo. Amongst the many fashion designers there is also Giorgio Armaniwho in 1991 designed for the Alitalia staff classic and sophisticated grey uniforms.
Obviously Coinart has always been the first choice for Alitalia in terms of quality and Italian craftsmanship.